I have a daughter and we wanted her to be exposed to engineering, so as soon as we heard about GoldieBlox we bought the products for her and she loves the toys and building things. I’m a big fan of making science and engineering fun for kids. Kids at that age think stuff is cool; my son, for instance, was recently freezing bananas with nitrogen, then smashing and shattering them. The world is amazing and you have to open your eyes to it. The fact that your DNA is over a million years old is amazing. And the fact that you’re related to other things My son is obsessed with the fact that humans share 50% of their DNA with a banana! “I see the potential of what kids can learn [in the STEM disciplines]. You have to put real investment behind it, and there’s still a long way to go. Still, there’s democratization of information with the Internet and television. You can teach yourself a ton, but making sure this trickles down to all walks of life is important. GoldieBlox is brilliant that way you just have to tinker and you learn. If you ask some super-successful people here in Silicon Valley what they did as kids, they’ll say, ‘I was always dismantling my parents’ vacuum cleaner or car.’ Kids have to have the freedom to explore what’s in their environment.”